ANA LEON | Founder, Creative Strategy
Ana is a dynamic professional with 17 years of visual and digital communications experience spanning a variety of industries, consumer touch points and media. Her expertise ranges from health care, automotive, entertainment, finance and higher education, to hospitality, real estate, food and beverage and non-profits.

Ana is a pioneer in the online arena. In 1996 she was one of the key team members who created Disney’s first global online presence for its 26 business units. She developed the identity and original content for Disney's first online educational channel Edu-Station, and created the company's first global, collaborative music room.

She later led the re-branding efforts for ‘DVD Express’, an online e-tailer of DVD movies, to expand its singular product portfolio to include movies, music, games and electronics. Ana has worked as a consultant with top advertising agencies such as Wunderman, Foote, Cone Belding, and BBD Needham.

Ana is a graduate of Loyola Marymount University and holds a B.F.A. in Communications and Fine Arts, with an emphasis in Graphic Design. She also studied Transportation Design, Product Design and Brand/Identity at the prestigious Art Center in Pasadena, California, and Italian Product Design at Studio Arts Centers International, Florence, Italy.


THERESA HOWARD | Brand Innovator
Theresa brings 15 plus years of experience in marketing and advertising with big agencies like Saatchi & Saatchi and Grey Global Group, mostly in international markets including Asia and Latin America. She became an expert in automotive and pet during that time managing the Toyota and Pedigree brands.

Theresa also spent valuable years on the client-side working for Mars, Inc., the 6th largest privately held manufacturing company in the US. As a brand analyst, she wrote business activity recommendations to support new product launches and brand growth for the Pedigree and Whiskas global business. Theresa then learned the branding side at Landor Associates, for Proctor and Gamble in the US market. She had a big hand in the launch of the US packaging effort for Iams Snacks & Treats business.

Her most entrepreneurial experience was with Imagine One, providing marketing consulting services to medium-sized businesses in the insurance and construction categories. While there, she championed the strategic development of branded-response TV and online campaigns focused on delivering lead acquisition, loyalty and retention. Theresa had a significant influence on the award-winning VPI campaign that utilized the creation of a web application called the Cost of Care, a game-changer in the pet insurance category.

Theresa recently collaborated with a startup agency based in Los Angeles to help lead a new business pitch for a national fitness brand. She successfully delivered both a plan against the RFP and a comprehensive brand vision.